Job description:

• The general purpose of the Vice President of Product Marketing is to develop and drive the implementation of the Companys product marketing initiatives including product positioning, pricing, channel design, product design requirements, national and local advertising, and promotions.
• Responsible for the development of a comprehensive marketing plan to ensure that the Divisions semiconductor products and technology are strongly positioned in the marketplace.
• Responsible for all internal and external marketing communications including the development and implementation of the ATG Division advertising and promotional strategy.
• Responsible for product pricing.
• Responsible, in collaboration with the technical and engineering groups, to support the marketing for our innovative and highly differentiated products and services.
• Develop and implement channel support initiatives including channel training and sales collateral materials.
• Responsible for budgeting and forecasting of revenues for all lines of product offerings.
• Work with both domestic and international markets to develop market specific sales/marketing initiatives.
• Develop benchmarks and milestones to measure marketing efforts and performance;
• Ensure on-going quality of sales, customer service and marketing support through customer and internal feedback sessions;
• Reinforce competitive differentiation through value-added selling, business partner concept and total solution provider.
• Responsible for supporting and enhancing the Companys brand and corporate identity.

Skills and Experience:

• Ten years industry experience in communications semiconductor (voice, data, video) marketplace.
• Previous Product Marketing leadership experience in high growth environment within the semiconductor industry.
• Minimum five years current marketing/product management experience.
• Proven experience formulating and implementing business strategies.
• Strategic relationship management and financial analytical skills required.
• Computer literacy mandatory, including spreadsheet, word processing and database expertise.
• Masters Degree